G-Star Outdoor Advertising & Event Marketing Across Busan

During the G-Star Korea season, the excitement isn’t limited to BEXCO. Across Busan’s most popular hotspots—like Haeundae, Gwangalli, and Busan Station. G-Star outdoor advertising has become a key strategy for brands looking to stand out during Korea’s biggest game convention. From bold banners to immersive pop-up events, companies are taking their campaigns beyond BEXCO and into the heart of Busan.

In this article, we’ll explore how brands leverage outdoor spaces in Busan to drive visibility and engagement beyond the exhibition hall.

Before diving into specific case studies, let’s first take a look at the key hotspots around Busan where brands can create maximum impact.

Outdoor Spots in Busan for G-Star Outdoor Advertising

Some of the most impactful brand moments happen where the crowds naturally gather. These locations have proven to be prime zones for G-Star-related outdoor events and activations:

1. Busan Station

As one of the city’s busiest transportation hubs, Busan Station sees a massive influx of visitors arriving by KTX and regional trains—especially during G-Star week. It’s the perfect location for large-format OOH campaigns, station dominations, and welcome visuals that make a first impression as soon as attendees step off the train.

2. Haeundae Beach

A major tourist destination all year round, Haeundae transforms into a festival zone during G-Star. The beach and nearby plaza areas draw both locals and visitors, especially in the evening. It’s ideal for nighttime activations like drone shows, open-air events, or lifestyle branding experiences that connect gaming with pop culture.

3. Gwangalli Beach

Known for its scenic ocean view and the iconic Gwangan Bridge, this beach attracts a younger crowd looking for social hangout spots. The beachfront road and wide pedestrian areas make it suitable for interactive booths, experience zones, and social-media-friendly installations.

4. Centum City

Located near BEXCO, Centum City includes one of the largest shopping malls in Korea (Shinsegae) and is a popular stop for G-Star attendees. With heavy foot traffic from both gamers and everyday shoppers, this area is perfect for spillover marketing, hybrid online-offline campaigns, and walk-through activations.

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Next, let’s take a look at how some brands used these spots for outdoor ads and events during G-Star. Here are a few examples of how brands have promoted themselves at these locations.

Drone Show

As the main sponsor of G-Star 2023, Wemade took outdoor marketing to the next level by organizing a massive drone show over Haeundae Beach. This spectacle wasn’t just for entertainment—it was a bold promotional move for their upcoming game titles and blockchain platform, WEMIX. With synchronized drones forming symbols, characters, and brand visuals in the night sky, Wemade effectively captured public attention beyond the exhibition hall and reinforced its identity as a forward-thinking tech brand.

Watch the full drone show from Wemade Festive Night → Youtube

Metro Branding

To extend the reach of G-Star branding throughout the city, the Busan Information Industry Promotion Agency launched a G-Star themed metro train. This train wrapped in promotional visuals connected Centum City with central transit hubs, drawing the attention of commuters and tourists alike.

OOH Advertising Plan in Busan

During G-Star season, OOH advertising becomes a powerful tool to capture attention even before attendees reach the show floor. With strategic placements in high-traffic areas, brands can maximize exposure to both local residents and inbound visitors.

Key OOH zones for G-Star:

• • Busan Station area: As the main arrival point for many out-of-town visitors, this area is ideal for large billboards, digital signage, and wall wraps. Ads here create an early and lasting impression.
• • Bus stops around Haeundae Beach and other major tourist zones: These are perfect for street-level posters, shelter ads, and side panels that target casual pedestrians and beachgoers.
• • Near BEXCO and Centum City: Surrounding the exhibition center, this area allows brands to reinforce messaging through lamp post banners, transit ads, and large-scale banners—reaching attendees on their way to the venue.

These OOH touchpoints help build anticipation, reinforce brand presence, and guide foot traffic toward key activations.

Experiential Setups & Photo Spots

Epic Games attracted attention with a life-sized “Battle Bus” installation at Haeundae Beach and large-scale branded banners. The immersive setup served as both a fan engagement point and a visual anchor for outdoor media coverage.

Outdoor Marketing: More Than Just Hype

Outdoor activations extend the visitor experience far beyond the show floor. They amplify awareness, drive foot traffic, and offer fans more accessible ways to engage with brands, even without a show badge. In Busan’s open-air settings, brands can go bigger, louder, and more unexpected—turning the whole city into a stage.

Looking to Activate Outdoors at G-Star Gameshow?

We specialize in full-service event execution, from exhibition booths to city-wide brand experiences. Whether you’re planning a drone show, a scenic installation, or a themed train campaign, our team ensures creative consistency and flawless delivery.

🔗 See our content: G-Star Outdoor Booth Regulations

📹 Watch our Youtube: G-Star EA Sports

Gemini vs. ChatGPT: Who’s Leading the AI Race?

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AI Trends Explored Through Google I/O 2025

When we first published our article on AI in early 2024, AI was rapidly transforming the design landscape—unlocking new tools, workflows, and creative possibilities. Since then, it hasn’t just evolved—it has expanded in every direction.

Fast forward to 2025, and AI is no longer an external force designers adopt. It’s becoming a native layer in everything from visual generation and product design to search, software, and even hardware. That shift was on full display at Google I/O 2025 Keynote, where Google introduced major advancements in its Gemini ecosystem—signaling a direct challenge to OpenAI’s dominance with ChatGPT.

So where do the two leading AI platforms stand today? Let’s take a closer look at Gemini vs. ChatGPT.

Key Announcements at Google I/O 2025

1. AI Model Gemini 2.5 Pro & Flash Updates

Google announced continuous improvements to its core Gemini models, emphasizing efficiency and advanced reasoning.

Gemini 2.5 Pro received an “experimental enhanced reasoning mode” called Deep Think, utilizing parallel thinking techniques for highly complex tasks like math and coding. This aims to improve the model’s ability to consider multiple hypotheses before responding, a crucial aspect for tackling intricate problems. Gemini 2.5 Flash also received updates for stronger performance in coding and complex reasoning, optimized for speed and efficiency.

Veo & Imagen 3

Google showcased advancements in its generative media models. While specific versions like “Veo 3” and “Imagen 4” were mentioned as powering tools and experiences, the overall focus was on enabling more creative control and high-quality generation of video and images. A new AI filmmaking tool called Flow, built with and for creatives using Google DeepMind’s models, was introduced, allowing for cinematic film creation with control over characters, scenes, and styles.

2. Agentic AI & Project Astra

The concept of AI agents, capable of proactive assistance and multi-step tasks, was a central theme.

Project Astra

This ambitious long-term project was publicly demonstrated, showing a “universal AI assistant” capable of perceiving and understanding the world through live camera and screen-sharing, reasoning across modalities, and having fluid, conversational interactions. The AI demonstrated memory of past interactions and observations, moving towards a truly intelligent and assistive agent. Gemini Live now incorporates Project Astra’s camera and screen-sharing capabilities.

Google is also bringing agentic capabilities to Chrome, Search, and the Gemini app, with a new Agent Mode in Gemini designed to help users get more done by understanding intent and executing complex tasks.

3. Search AI Mode & AI Shopping

Google’s flagship product, Search, is being fundamentally reshaped by AI.

AI Mode

Now available to all U.S. users, AI Mode (formerly AI Overviews) provides AI-generated summaries directly in search results. It combines information from multiple sources to deliver clear, concise answers, and has already led to a 10% increase in usage for relevant queries.

Deep Search

For more complex, research-heavy queries, Deep Search offers richer, more in-depth responses. It’s currently being tested in Labs as part of AI Mode’s ongoing development.

AI Shopping

Google is enhancing the shopping experience with interactive product panels, personalized recommendations, and an “agentic checkout” feature that tracks prices and notifies users when they drop.

4. AI Devices: Google Glass, Google Beam, and Android XR

Google’s vision for AI extends to hardware, with new integrations and platforms.

Android XR & Google Glass

While a specific new Google Glass device wasn’t a standalone announcement, Android XR was a significant focus. This platform aims to bring spatial computing and immersive experiences to devices. New eyewear partners like Gentle Monster and Warby Parker will build glasses with Android XR, indicating a move towards smart glasses that leverage Android and, by extension, Gemini’s capabilities for real-time information overlay and augmented reality.

Real-time Translation

The advancements in multimodal AI and Project Astra’s ability to understand the environment and provide real-time information strongly imply enhanced real-time translation capabilities, though a dedicated “real-time interpreter” device announcement was not the primary focus.

Google Beam

This was demonstrated as a new state-of-the-art video model that transforms 2D video streams into a realistic 3D experience using an array of six cameras and AI, rendering users on a 3D lightfield display. While not a consumer device per se, it showcases Google’s advanced research into immersive AI experiences.

Gemini vs. ChatGPT: A Quick Look

ChatGPT excels in creative writing, natural conversation, and coding assistance. Many users rely on it to draft emails, write stories, debug code, and explain complex topics in a conversational tone.

On the other hand, Gemini shines when it comes to working within the Google ecosystem. It integrates naturally with tools like Gmail, Docs, Drive, and Calendar, making it a convenient assistant for users who already rely on Google’s productivity apps. From summarizing emails to drafting documents or helping organize schedules, Gemini is designed to work where many people already do.

If you’re looking for a tool that helps with creative content and programming tasks, ChatGPT is likely the better fit. But if your workflow depends heavily on the Google ecosystem and you need live access to current information, Gemini may serve you better.

Gemini vs. ChatGPT Pricing

Here’s a simplified breakdown of Gemini and ChatGPT pricing tiers.

Google Gemini	OpneAI ChatGPT
Free Plan: $0/month	Free Plan: $0/month
• Gemini 2.5 Flash • Limited access to 2.5 Pro • Image generation (Imagen 4) • Gemini Live, Canvas, Gems, NotebookLM (basic) • 15GB storage	• GPT-4.1 mini (limited) • Limited access to GPT-4o, OpenAI o4-mini, and deep research • Limited file upload, image generation, and voice mode • Create/use custom GPTs
Google AI Pro: $19.99/month	ChatGPT Plus: $20/month
• Full access to Gemini 2.5 Pro + Deep Research • Veo 3 video generation (trial) • Flow (AI filmmaking tool) • 2TB storage + Gemini in Gmail, Docs, Chrome • Free for students	• GPT-4.5 research preview + GPT-4.1 optimized for code • Standard + advanced voice mode (incl. video/screensharing) • Create projects, tasks, use custom GPTs
Google AI Ultra: $249.99/month	ChatGPT Pro: $200/month
• Highest limits for 2.5 Pro Deep Think & Veo 3 video gen • Access to Project Mariner (agentic research) • YouTube Premium individual plan included • 30TB storage (Drive, Photos, Gmail)	• Unlimited access to GPT-4o and all reasoning models • Advanced voice & video + extended deep research + Codex agent preview • Sora video generation access (preview)

Can Google Catch Up to ChatGPT?

As of now, ChatGPT dominates the generative AI market with over 80% share, according to Statcounter. In contrast, Google’s Gemini holds just around 2%, signaling a significant gap. But that might not last forever.

The 2025 Google I/O keynote made it clear: Google is serious about closing that gap. With powerful tools like Search, Maps, Gmail, YouTube, and Android already integrated into users’ lives, Gemini has the potential to become more than just an alternative—it could become the default. If its performance matches ChatGPT’s, the seamless integration across Google’s ecosystem could lead many users to switch.

But instead of viewing this as a head-to-head rivalry, it may be more accurate to see the two AIs heading in different directions. ChatGPT will likely continue evolving as an educational and research-focused assistant—strong in structured reasoning, content generation, and Q&A tasks.

Gemini, by contrast, will become a lifestyle AI, deeply embedded into Google’s hardware ecosystem—from smart glasses and mobile devices to in-car systems. Just as Google has long blended software with consumer hardware successfully, Gemini aims to assist users in their everyday lives with more context-aware, real-world support.

In that sense, the question may not be who wins, but how each AI finds its role.
This divergence signals a broader shift in how we think about AI—not as a single winner-takes-all race, but as a future shaped by different tools for different needs.

Looking to bring your tech event to life?

At Eidetic Marketing, we specialize in designing and producing global events—from Google I/O Keynote to TED conferences, roadshows, and networking parties. Whether you need help with concept planning, spatial design, or full-scale operations, our team can make it happen.

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