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Anime Expo: Booth Location Guide
March 22, 2025
Anime Expo Booth Location Guide
Previously, we shared detailed exhibitor tips to help businesses maximize their presence at Anime Expo 2025.
With less than four months to go, Anime Expo is gearing up to be one of the biggest pop culture events in North America, alongside San Diego Comic-Con (SDCC).
Anime Expo stands out for its strong emphasis on Japanese pop culture. As clearly stated on its official website, the event’s mission is:
“Bringing fans and industry together to celebrate Japanese pop culture.”
For game companies preparing to exhibit, this article outlines how to choose the right hall, navigate booth options, and understand essential regulations.
Choosing the Best Booth Location
Anime Expo 2025 will take place at the Los Angeles Convention Center (LACC), with two main exhibition areas available for exhibitors:
- • Exhibit Hall (South Hall)
- • Entertainment Hall (West Hall)
The Exhibit Hall focuses on merchandise sales and product showcases. It’s well suited for companies looking to sell goods, display branded materials, or meet with press and fans.
The Entertainment Hall, on the other hand, is designed for interactive activations, demos, and fan-driven experiences. If your booth emphasizes gameplay or immersive elements, this area may offer a more suitable environment.
Choosing between the two depends on your booth concept, goals, and how you plan to engage with attendees.
Booth Location Tips &
Registration Strategy for Anime Expo 2025
Because Anime Expo values its cultural roots, exhibitors are encouraged to emphasize their brand’s connection to Japanese pop culture when applying.
In addition, booth location plays a major role in visitor engagement. Consider attendee movement patterns and submit your application early to secure a strategic spot.
For exhibitors, visibility to attendees is critical. Once Anime Expo opens booth applications, applying as early as possible can give you a competitive edge.
Hidden Opportunity: Lobby Activation
In addition to Exhibit and Entertainment Halls, Anime Expo also offers a limited number of Lobby Activation spaces.
While not listed as prominently, these locations are positioned at entry points and key transition areas—ensuring every attendee passes through them on their way into the main halls.
Last year, our team managed a high-impact activation for Nikke in a lobby space that captured attendees’ attention immediately. Thanks to this placement, merchandise sold out within minutes.
If you’re unable to secure a preferred booth in the main halls, consider lobby activation as an alternative. These locations offer strong brand exposure through continuous attendee flow. Contact the event organizers to check availability.
Weapon Regulations for Exhibitors
Booth regulations vary depending on the hall, especially when it comes to weapons and interactivity.
In the Entertainment Hall, any object that could launch a projectile—such as toy guns or airsoft—is prohibited. This makes shooting-based games difficult to operate without adjustments.🔫
(However, a creative agency can help reimagine your concept in a way that complies with regulations while keeping your booth engaging and fun.)
The same restrictions apply to cosplay props. If your booth includes staff or models wearing costumes with weapon-like elements, check with the organizers in advance.
Adult Content Guidelines
Both Exhibit Hall and Entertainment Hall do not permit adult content. Instead, exhibitors offering 18+ content must apply for a designated area located on the lower level of Kentia Hall.
This reserved zone is managed with appropriate signage and restricted access and is the only area within Anime Expo that allows for mature-rated material.
If your game or promotional content includes adult themes or visuals, be sure to request space in this section during your application.
How Much Is Too Much?
In contrast to certain Asian gaming conventions where revealing outfits are often restricted, Anime Expo allows for more freedom in character design and cosplay.
Participants commonly appear in bold, expressive costumes—including swimsuits👙 and revealing outfits—without facing regulation. This creates a rare opportunity for brands to fully embrace their visual identity and connect with fans through immersive, eye-catching booth experiences.
How to Make Your Anime Expo 2025 Exhibit a Success
To succeed at Anime Expo 2025, exhibitors should focus on selecting the right hall, understanding key policies, and planning activations that align with the event’s unique culture.
Whether you’re launching a new title, building brand awareness, or creating a fan-first experience, your booth location, concept, and execution will be the difference-maker.
Looking for support with booth design, logistics, or strategy?
Our team brings extensive experience from Anime Expo, Gamescom, Tokyo Game Show, and more. Let’s make Anime Expo 2025 your most impactful event yet.
